Origination vs leverage
Origination is how work arrives. Leverage is whether that work can move without the founder touching every step.
For law firm owners
Signing more cases does not put more money in your pocket.
This site is about owner pay. What actually hits your account after the files, the staff, and the ads. How work moves without you in every matter. How long a signed client takes to become cash.
I teach this as the operator who built Conduit Law's systems and FirmOps. The lessons come from running a practice, not from invented case studies or guaranteed outcomes.
What wealth means here
Signing more files can still leave the owner poorer. Wealth here means pay that survives a quiet month, and a firm that does not need the founder on every matter. A bigger caseload is a different scoreboard. The lessons below are the rest of that map.
Intake to cash
A full calendar with slow retainers and slower money in trust is a cash problem dressed up as a marketing problem.
Partner economics
A firm can look busy and still be unable to explain partner pay. Split the numbers before you argue about fairness.
What to stop buying
Inquiries you cannot convert, and content you never wanted, are a tax. Cut that before you buy the next channel.
When to stay in the practice
Stay in the work that needs a lawyer. Hand off the operating pile. This site teaches the split. It does not sell an MSO.